Advertising and Promotion Strategies for Small and Medium Enterprises Assignment

Advertising and packaging Strategies for Small and Medium Enterprises - Assignment ExampleFrom this paper it is clear that European definition tells small and medium-sized enterprises (SMEs) pursue lesser than 250 persons. That enterprise must(prenominal) have an annual turnover not more than 50 one million million million euro. The annual balance sheet must not be more than 43 million euro. sizing can be slightly differs in terms of shapes of employee in different countries. In fount of Germany Small and medium enterprises can have maximum up to 255 numbers of employees. In the case of Belgium that number differs. It is 100 employees can have maximum. In India a small enterprise is an enterprise where the lowest pretend of enthronement in plant and machinery must be more than Rs. 25 lakh but must not greater than Rs. 5 crore. In India a medium enterprise must have an investment more than 5 crore and less than 10 crore. This study declares that the SMEs in Poland contributes almost 50% of their GDP. In the course 2011 small companies 7.7%, and medium companies 10.4%. SMEs contribution to polish national GDP is very much competitory with large scale industry. In UK there are almost 4.8m SMEs. This SMEs are generating 60 per penny of the total employment. This sector is contributing 50 per cent of total GDP. This sector is contributing same as UK i.e. 50% of the total German GDP. The contribution of SMEs in French GDP is almost 44%. It is a sector which contributes large portion of every country GDP. Advertising is a form of marketing communication used to persuade, encourage and manipulate a bunch of listeners, viewers or readers sometimes or a specific group to take some purchase related or continue to take up some activities. Advertising can be defined as paid, one-way marketing study persuading from an identified sponsor distributed through different channels of mass communication to promote goods, services or ideas.